Lesson 2 Chapter 4
Big Idea #3: Talk to Real People
- Talk to users (not clients, not co-workers). Car Rental case study: 12 interviews, 2 hours each.
- Clients do not necessarily know what users want.
- Coding is expensive. Re-coding is even worse.
- Ask open ended questions: “How would you like to find your dinner?” vs “Do you like Taco Bell?”
- Listen to the clues:
- Don’t ask: Do you like vertical or horizontal navigation bar?
- User: My son is diabetic and I have to plan to his meal.
- User: It’s really hard to use my phone and juggle the kids.
- Ask the user to do something, then sit back and observe. If the user get stuck, what would the user do next?
- Validating our assumptions about who the user is and what the user want is the reason we do user research.
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