UX: TALK TO REAL PEOPLE

Lesson 2 Chapter 4

Big Idea #3: Talk to Real People

1. Talk to users (not clients, not co-workers). Car Rental case study: 12 interviews, 2 hours each.
• Clients do not necessarily know what users want.
2. Coding is expensive. Re-coding is even worse.
3. Ask open ended questions: “How would you like to find your dinner?” vs “Do you like Taco Bell?”
4. Listen to the clues:
• Don’t ask: Do you like vertical or horizontal navigation bar?
• User: My son is diabetic and I have to plan to his meal.
• User: It’s really hard to use my phone and juggle the kids.
5. Ask the user to do something, then sit back and observe. If the user get stuck, what would the user do next?
6. Validating our assumptions about who the user is and what the user want is the reason we do user research.

UX: LIKE ‘EM

Lesson 2 Chapter 3

Big Idea #2: Like'Em

1. Help users to be awesome.
2. Focus on users goes down in the mid to end phase of project due to stress and deadline, but it's so important to focus to users that period.

Ref:

http://gymnasium.aquent.com/course/103/305

UX: How to take 'You' out of the user

Lesson 2 Chapter 2 (9/24/2015)

Big Idea #1: Finding your users and their goals

1. Client goals
• Make money
2. User goals
• Make life easier
• Save money
• Be awesome
3. What to prioritize in your project: The user is _____ who wants to _____

Ref:

Learning to Design for Your Users